The brief: Create a new bird feed brand, with a unique selling point.
My response: Early Bird, bird feed. I created three, country life styled, bird feed packaging designs, with the unique selling point of the box being a bird feeder and seed pourer in one. The three birds on the boxes were inspired by my potato print experiments, a natural, organic illustration style. The logo represents the sun and has a bird sitting on top of the ‘I’, showing the product is for birds. My target audience is adults of age 40+. I have considered the box design and advertising ideas with the likely buyers in mind.
